Known for their unmatchable style and unapologetically feminine designs, AM:PM stands for Ankur Modi and Priyanka Modi –– a couple who works in such terrific synergy, that their brand has been at the top of its game for the past decade and a half.
A product of the London School of Fashion, Priyanka saw a gaping market gap in the field of luxury pret for people who just wanted fuss-free bespoke clothing. And thus came about AM:PM –– a brand that’s all about comfort, style, and above all, wearability. A high-octane fashion force, clean cuts and elegant tailoring are the brand’s USP, while its use of pure materials and neat embroidery stitches instantly makes its wearer feel graceful and confident.
Winners of consecutive Elle style awards in 2011 & 2012, the brand’s quality and timeless creations are worn by Priyanka Chopra, Kangana Ranaut, Alia Bhatt, Sonam Kapoor, Freida Pinto, Kareena Kapoor, Madhuri Dixit, Karishma Kapoor, Kajol, Sonakshi Sinha, Dia Mirza, Shilpa Shetty, Sridevi, Lisa Ray, Neha Dhupia, and Tabu.