Guided by her love for textiles and the Indian craft, Anju Modi finds her inspiration through nuanced elements of architecture, poetry, mythology and literature.
Each ensemble designed by her is a celebration of India’s cultural history and a tribute to modern feminism. Her designs are rooted in the textile heritage and steeped in research of the diverse techniques as she continues to work closely with the master craftsmen and weavers across the country.
An esteemed couturier and a critically acclaimed fashion & costume designer, with India at the centre of her inspirations, her work with the contemporisation of traditional crafts like Chanderi Weaving, Kota Fabrics, Varanasi Zari work and Bandhani printing, have been at the core of the label, serving a niche market.
Established in 1990, Anju Modi has been an integral part of the Indian Fashion industry and has been pivotal in creating designs that are spellbinding for ace Bollywood director Sanjay Leela Bhansali’s two blockbusters, Ram-Leela and Bajirao Mastani. Expect vibrant vermillion hues and wedding-ready lehengas from this legendary courtier who is best known for blending different silhouettes into one and crafting a masterpiece. Synonymous with beauty, strength, and elegance, the ‘Anju Modi’ label has become the epitome of luxury couture in India.