Founded by Ananya Malhotra, AFJ is a label that creates bespoke pieces that’s equal parts beauty, craftsmanship and meaning. Coming from a family deeply rooted in the fashion industry, Ananya was exposed to a dynamic world of creativity at an early age. 

She explored the craft that would form the foundation of her creative process, furthering her education with a Bachelor’s Degree at Central Saint Martins in London. As Ananya immersed herself in the art of jewellery making, she worked on projects with institutions like the Victoria and Albert Museum and the Barbican. 


With a vision to deliver high-quality accessories made using precious diamonds, her label offers a vibrant palette of handcrafted diamond jewellery skillfully set in alluring designs. Be it their contemporary designs or ethnic ones, the brands diverse selection ensures that there is something for everyone.


While ‘Ananya’ means ‘unique’ in Hindi, this is reflected in both the products’ design and their mission to create jewellery that stands out. The design, craftsmanship and materials used to make each piece are just one part of a story that can only be completed by its relationship with the wearer. Its assorted collections exhibit ornaments for special occasions as well as casual elegance. The brand doesn’t just make jewellery, – it carves masterpieces and therefore, any jewellery you choose will redefine your personality for the better.



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