One of the strongest voices in couture and fashion from India, Gaurav Gupta, the man and the brand, have together carved a world that is future primitive, reflected through sculpture-like garments with a sense of infinity and rhythm.

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Changing the face of the quintessential sari forever by merging indigenous Indian construction and embellishing techniques with his idea of the future, his clothes reflect a rich heritage with a subtle touch of glamour. 


Each design created by Gaurav Gupta is futuristic in concept and execution. Some of his most well-known works have presented a unique combination of severe military lines with extreme couture. Ethnic motifs fused with modern designs have been associated with Gaurav Gupta ever since his foray into the fashion industry. The metallic elements and layers of softened materials used in the dresses are the signature features found in his designs. Hues of gold and silver have been used in a variety of different ensembles, and his prodigious skill in creating the most futuristic, cutting-edge designs in metallic hues is incomparable. 


Indian and international celebrities consistently endorse his designs on red carpet appearances. A few of them are Skylar Grey, Aishwarya Rai, Nicole Scherzinger, Julie Berman, Deepika Padukone and Sonam Kapoor.