She launched her label in 2010, which specialises in ethnic wear such as sarees and bridal lehengas that represent elegance and drama. Her collections boasts a juxtaposition of the old world charm with contemporary elements that exude a pleasing color palette, beautiful floral patterns and intricate Zardozi embroidery.
Fresh, young and whimsical, her line of clothing is all about elegance and romance infused in traditional Indian wear. From a Banarasi saree to the royal hand printed lehenga, her signature colour palette has every colour from pastels, pinks to bold reds that are all about an ethnic and romantic mix, which will make any bride look regally elegant in her bridal avatar.
Her collection breathes contemporary charm into classic silhouettes that make for a perfect choice for the new age bride and her creations are a riot of vivid shades like mustard, blush pink, and mint — after all, it’s the palette the designer thrives on. While her collections bring together beautiful old world elements, she draws inspiration from floral patterns and vintage styles and combines them beautifully and seamlessly. The designer surprises everyone with her beautiful collection year after year and has also enhanced the looks of many Bollywood stars like Deepika Padukone, Madhuri Dixit, Bipasha Basu, Athiya Shetty, Ileana D’Cruz and Amrita Rao to name a few.