As a designer who needs little introduction, Ashish N Soni has more than a few feathers in his hat. With almost three decades of expertise in the world of fashion, he learnt his trade under the tutelage of Rohit Bal, and has gone on to chart his own path and forge his own unique identity ever since.

Characterised by minimalist designs, his bespoke creations for both men and women boast the perfect balance of everything that is aesthetically appealing, and yet, incredibly comfortable. In his own words, his signature lines are a product of ‘extreme simplicity, flawless lines, immaculate cuts and a perfect finish.’ His originality and intuitiveness are complemented by impeccable garment construction, to produce designer wear that he describes as ‘stunningly simple yet dramatic.’


It is this very sense of inspiring flair that has seen Ashish N Soni have a history of ‘firsts’. From being the first Indian designer to have a solo fashion show in India in 1993, to being the first designer to be invited to hold a runway show at Olympus fashion week, New York, to receiving the GQ Designer Of The Year award in 2010 –– his creations have made heads turn decade after decade, and continue to do so even today. Simple, luxurious, instinctive creations that are a product of dedication, passion, and perfection –– everyone needs to own at least one customised, bespoke Ashish N Soni creation in their wardrobe.



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