Drawing inspiration from European fashion history, art, music, books, theatre, old Hollywood and red carpet glamour, the brand reflects a feminine and romantic design philosophy with styles that are all about understated elegance. With a strong emphasis on fabric, cut and colour, the designs focus on shape and flattering silhouettes. Gauri and Nainika’s aesthetic of old-world charm combined with modern edginess has been a constant fixture on the Bollywood red carpet.
The label caters to those who like to dress to impress. Designs for a self-determining woman who is sophisticated, elegant and embraces femininity in fashion form the essence of the brand. Since the designers grew up inspired by the classics and the romantic look of old Hollywood female leads such as Audrey Hepburn and Grace Kelly, their timeless elegance has been incorporated in their designs. Furthermore, it is the duo’s attention to fabric and fit that has been the label’s forte. While the silks used by the label are from India, they also source other fabrics from South Korea, China, Japan and Paris. Tailoring is their backbone, and is something they have worked hard on, as they firmly believe that a dress is all about how it fits.