Guapa was launched by founder Reby Kumar in 2013 as a resort wear label that is effortlessly fun and comfortable. The name Guapa translates to ‘beautiful’ or ‘gorgeous’ in Spanish, and the brand itself is playful and colourful, where every design is an embodiment of vibrancy, vim and verve.
In her own words, Kumar describes her brand as ‘downtown nonchalance meets minimal chic’ –– modern contemporary wear, for the modern Indian woman.
The brand’s inspiration comes in equal parts from exotic adventures and everyday experiences, which form the core of its designs. The brand believes in simplicity above everything else, and be it Holiday Clothing, Comfort Wear, or Luxury Wear, it’s all about indulgence without exuding extravagant. Easy to style, easier to pull off, Guapa’s aim is to pick elements from the everyday ordinary, and to transform them into something special, something extraordinary. And if their stunning range of clothing and designer wear is anything to go by, the brand is doing just that, and so much more.