While Hemant manages the company and its financial aspects, Nandita heads the creative side. Together, they create statement designs and Indo-western creations that combine sophistication without compromising on comfort and elegance. Sensuous with a bohemian touch, the vibrant color palette and comfortable designs are a favorite amongst many free-spirited and playful souls. Their renewed zest and design aesthetic has led them to establish a label that is not only loved by people around the country, but its celebrity clientele too, the likes of which include Ameesha Patel, Shreya Ghoshal, Mandira Bedi, Raveena Tandon, and Sonal Chauhan.