Serenity: that’s the first word that comes to mind when describing Payal Pratap’s effortlessly regal creations. For Pratap, a graduate from the 1994 NIFT Delhi batch, comfort is not only primary, but of paramount importance. Her creations exude calmness and tranquility, although, her attention to detail ensures that elegance is never compromised in the name of comfort.

Her extraordinary designs are all about appreciating the finer joys of life, and the fact that she believes there’s beauty in simplicity is evident in most of her creations. Timeless elegance and rustic exuberance form the core of her brand’s aesthetic, and Pratap’s designs and styles are all about celebrating a woman’s individualism and confidence.


Her clothing, she says, is ‘for the Indian woman who is modern, independent, yet deeply rooted in tradition at the same time.’ A Payal Pratap in your wardrobe, in fact, is exactly what she describes her creations as: a journey of possibilities.



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