PERO

‘Pero’ means ‘to wear’ in the local Rajasthani language, Marwari. Designer Aneeth Arora’s label takes inspiration from not just the language, but also the culture of the Rajasthan and its age-old traditions and craftsmanship.

The designer, with her out-of-the-box ideas concepts and innovative design techniques, subsequently blends the inspiration with modern international aesthetic for the perfect environment-friendly fusion wear.

 

Aneeth Arora doesn’t call herself a designer –– in fact, she prefers the tag ‘textile and dress maker.’ The label was launched in 2009, and almost a decade later, still relies on local materials and skills to create exquisite international collections. As the brand itself says, its Indianness rests in the unique textile process –– but the idea is to successfully translate that vision in a manner that ‘the culture communicates internationally’ –– meaning that Pero’s creations can be carried off with ease in Paris and New York, just as effortlessly as they are carried off in India.

 

Drape yourself in one of Pero’s creations, and watch yourself not only break trends, but set them too. 

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