Heritage-inspired with hints of sparkle and shine, model-turned-designer Simar Dugal’s creations feature distinctive silhouettes in comfortable wearable fashion and opulent designs. Using her signature gota and ari work, Dugal’s timeless pieces involve the balance of structure and fluidity highlighted with the use of intricate prints and sparkling details.

Her collections rest on the revival of vintage embroideries that are synonymous with elegance and grace.

Embracing new age femininity with sharp cuts, striking colour and expert tailoring, the brand’s captivating sense of Indian clothing now holds a distinct mark in the industry and speaks for itself. Its mesmerising range of shararas, gowns, anarkalis and Indian bridal clothing materialise a beauty you can only hope to come across in the best of fairy tales. From the selection of fabric, color and finish precision, the brand leaves no stone unturned to tailor masterpieces that will turn eyes your way. In fact, its understanding of vintage designs and the innovative use of traditional crafts have created a new classicism.

The brand traces a path from India to international markets and presents a fresh take on Indian festive aesthetics. Truly luxurious, infinitely wearable, and minimal is how one can best describe this label. With 28.6k followers on Instagram and roll call of A-list Bollywood celebrities, it’s little surprise that an ensemble from Simar Dugal tops many clienteles’ wishlist.



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