A fresh take on Indian aesthetics, Zoraya, which means ‘new dawn’ is a label founded by
Dipti Sawardekar. The brand aims to blend traditional techniques of craft with a modern
approach to Indian wear.
The label pays homage to artisanal craftsmanship from across the country, and harnesses the expertise and celebrates the talent of a network of artisans throughout the Indian subcontinent. For those who prefer festive wear with a contemporary edge, this young designer’s label is one to watch out for. Her lineup features breezy maxis, voluminous lehengas and structured waistcoats with gilded fish scale-style scallops.
Drawing inspiration from the Gadd block print and traditional architectural details like the jaali, the designer’s embellished sleeveless coat is popular for the festive season. The brand’s collections endorse attires that are chic, modern, and contemporary enough to suit the mood of the current millennial. With an aim to redefine clothes by effortlessly displaying a fierce and urban sense of style that break fashion boundaries, the brand releases distinct collections that feature brightly embellished dresses, tops, innovative drape sarees and fairy tale bridal lehengas that boast a versatile approach to classic Indian wear, while maintaining its ethos through traditional artisanal techniques and integrity.