Rajiv Arora and Rajesh Ajmera in Jaipur founded India’s most recognised jewellery brand, Amrapali, in the year 1978. 

Each handcrafted piece from the Amrapali jewels collection is a promise. It symbolises signature statement jewellery, with exquisite workmanship & breathtaking finesse. 


Be it delicate filigree chokers, dainty chandbalis, mesmerising polki necklaces, or ornate bangles, each creation epitomises an exquisite design story that becomes the core of every Amrapali collection. The brand showcases dramatic showstoppers shaped in elegant constituents that personify the heritage of India with a modern eclectic twist.


Amrapali’s gold handcrafted bridal jewellery reinvents the interpretation of gold in modern and compelling styles, and is designed to have a life beyond the locker. The brand’s popularity grew over the years and started drawing just the right kind of audience - from foreign ambassadors and film stars such as Reena Roy, Dimple Kapadia, Shabana Azmi and Kirron Kher in the past to Sonam Kapoor, Deepika Padukone and Vidya Balan today. The brand’s exquisite designs are popular with both international and local boutiques, that stylists, filmmakers and designers use the brand’s jewellery regularly in their campaigns. From the Miss India beauty pageant to designers like Tarun Tahiliani, from movies like the sequels to Baahubali and The Best Exotic Marigold Hotel to The Far Pavilions, all have benefitted and looked more beautiful thanks to Amrapali’s masterpieces.



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