The conceptualization of our campaign began with the thought, “making fashion accessible”. As a brand, our evolution is about embracing luxury in its approachability and honesty, by bringing it into the "every day".
While sharing his thoughts on the campaign, our founding partner, Atul Malhotra, said, “when Evoluzione embarked on its journey, Indian Fashion was still being discovered, now it’s about a re-discovery of fresh crafts, design ideas, and techniques. We curated our shoot based on reestablishing old relationships and forming new ones, a process we hope to continue.”
Being a multi-designer brand, it was imperative for us to encapsulate our philosophy, “God is in the details”.
Tina Malhotra, also our founding partner adds, “There is an idea that Indian Luxury fashion is only about occasion wear, we really want to change that perception by providing an experience that is based on what your expectations are from a garment as opposed to what is provided to you by default.“
Conceptualised by studio LOCAL, shot by Bikramjit Bose and Styled by Kshitij Kankaria, the idea was to focus on the nuances that inspire our curation. This process was captured in images that portray a cohesive harmony of visual imagery and a deeper thought.